This branding project is an incredible opportunity for me to craft an entire brand from the ground up, which is both thrilling and rewarding. Working with a real jewelry line or company allows me to dive deep into the process of creating a brand for a client, honing my skills along the way.
In developing the brand identity, I aimed for a duality logo featuring both a woman's face and a necklace, symbolizing elegance and femininity. For the business set, I wanted to emphasize the interconnectedness of jewelry pieces, reflecting how they are often worn as sets and collected over time.
To enhance the customer experience, I devised a unique packaging design that introduces a fresh way of opening the packages, adding an extra layer of excitement for customers when they purchase new products or collect them as a set. It's all about capturing that sense of anticipation and delight with every interaction.
