A branding project for a venture capitalist company based in Portland, OR.
Designing this project was a blast, especially with the concept of an incomplete typeface symbolizing the growth trajectory of startups, starting from the ground up. Additionally, the straightforward appearance of the owl icon embodies a determined mindset, emphasizing the unwavering focus on the end goal, regardless of the challenges along the way.
Different iterations of the logo before it is decided on the final one
The primary form of the logo featuring the cut-out letter with 45 degrees angle cut making the logo become more dynamic within a controlled chaos.
The secondary form of the logo
The 45 degrees angle is continued with a line as the secondary element to bring cohesion to the brand. A gold color accent is added to the branding to bring out the brightness and a sense of successful for the brand.
