Novus

Typeface Design

A dancing typeface

I have a chance to create a typeface based on a famous person. I choose to make Novus–a dancing typeface based on the dancer, choreographer Travis Wall. I have to create a poster to promote the typeface, a type specimen book, a type specimen CD, and a mug design. My main goal is to create a typeface that has a lot of movement, elegant while disciplined just like how a dancer works.

Front cover of the book

The concept behind the book

The grid system for all the letters

The characteristics of the typeface reflected through the type anatomy

The typeface set

Poster for the typeface