Midway through this project, we hit some roadblocks, but they turned out to be opportunities for me to dive deeper into not just the graphic aspect but also the environmental aspect. The client initially greenlit our plans for the main attraction structure, but upon presenting to their higher-ups, they wanted changes, twice. With the second round of revisions leaving us with only half the time, I opted to start afresh, sketching out entirely new ideas, disregarding previous versions.
Collaborating closely with the 3D designer, we brainstormed feasible concepts, ultimately presenting several strong ideas to the client, which were finally approved. Simultaneously, we expedited the graphic files for other fixtures and areas to vendors, ensuring timely production.
With the main structure approved and all other graphics ready, we focused solely on producing this critical piece, ensuring it was installed on time. The end results? This became one of the most successful projects we've ever done.
Creative Director: Steve Shaw
3D Designer: Syrrah Lee
Production Manager: Crystal Potter